Seller Marketing Plan

How your home
goes to market.

Every step below is completed so your property is marketed to its fullest potential and positioned for the highest possible market value.

Frank Sottile, Broker Associate, RE/MAX Lakeside
Lake Arrowhead & the San Bernardino Mountains

RE/MAX balloon

Priced to open the market, not narrow it. Then promoted to every buyer who should see it.

01

Before listing

Prepare

  • Competitive pricing that opens the market to more buyers
  • Listing agreement and all required disclosures signed
  • Property enhancement checklist with advice on changes that improve saleability
  • Feature sheet for brokers to share with their buyers
  • Professional photography, video, and drone aerials
02

Launch

Go Live

  • Entered in the local MLS and the multi-regional MLS
  • Enhanced listing on Realtor.com and posted on Global.RE/MAX.com
  • Syndicated to 350+ real estate websites
  • Web video tour posted to the MLS and web pages
  • For Sale sign with Call Capture flyer, plus a high-tech lockbox for easier showings
03

Active marketing

Promote

  • Facebook ads, Adwerx ads, and 2,000 Instarank ads across Facebook and Instagram
  • Presented at the company sales meeting and scheduled for the MLS tour
  • Announced to the Top 100 agents I've worked with
  • My buyer leads, center of influence, and past clients contacted within 7 days
  • 450 surrounding neighbors notified your home is for sale
  • Four hours a day of prospecting for buyers
04

Offer to closing

Close

  • Buyers screened for lender pre-approval before offers are presented
  • I represent you at every offer and negotiate the best price and terms
  • All follow-up on mortgage, title, and escrow handled
  • A dedicated transaction management team on every file
  • Finalize the closing and get you your check

My commitment

You'll hear from me consistently on marketing progress and any change in the marketplace. No guessing where things stand.

Talk About Your Home